Paris 7th arrondissement

Direct on the bank of the Seine in the middle of Paris, we had the opportunity to work with the artist 1010 and apply a 3D optical illusion to more than 18,000 square meters.

From the Eiffel Tower to the Louvre, on the left bank of the Seine you can see a variety of wave patterns in a variety of colors under every bridge. The entire project in the 7th Arondissement is located within the car-free zone.

For this reason, sustainability and environmental-friendliness were important aspects in the implementation. Only water-based dispersion paint was used. The requirements for the machine technology that was used were similarly regulated. Only airless machines with electric motors were used for the application.

The implementation was planned by our head office in Ibbenbüren and completed by our own installers over a period of 20 days.